Creation, Curation, RDFa, SEO Research Program

Creation, Curation, and RDFa: SEO Research Program

1. Understanding Creation and Curation:

• Creation: Producing something entirely new from scratch.
• Curation: Generating new creations using existing resources (e.g., sounds, images, or videos).

2. SEO Insights:

• Black Hat SEO: Techniques like "hidden" elements are considered unethical and can harm your rankings.
• RDFa: The Resource Description Framework in Attributes (RDFa) is still among the best ways to improve SEO, according to W3C's RDF Primer.
• OGP (Open Graph Protocols):
  • Common properties include:
    • OG:title
    • OG:type
    • OG:image
    • OG:URL
  • For more properties, refer to OGP.me.

3. Social Strategy & IFTTT:

• The IFTTT platform is excellent for creating and optimizing social media strategies (SMO).
• You can automate tasks and manage a 5-tier link structure, which has proven to be highly effective.

---

SEO Success: Key Mindsets and Practices

• Approach SEO with a business mindset and focus on:
  • Analytics: Evaluate data-driven results for better decisions.
  • Patience: SEO results take time, so consistency is key.
  • Learning: Stay updated; never assume you’re “complete” in your knowledge.
  • Leadership: Guide teams with a proactive approach.
  • Quality: Always prioritize high-quality outputs.

4. SEF & WPO:

• SEF (Search Engine Friendly): Ensure your site is structured for easy indexing and crawling.
• WPO (Web Presence Optimization): Focus on enhancing your brand’s overall online visibility beyond just SEO.

5. WordPress Notes:

• WordPress trackbacks are considered external nofollows, meaning they won’t pass link juice.

---

Professional Ethics in SEO

• Respect client confidentiality:
  • Secrets: If someone shares their methods or insights, keep them private.
  • Your Own Methods: Avoid sharing every detail of your strategies publicly.

6. IPO (Initial Public Offer):

• While not directly SEO-related, understanding broader business strategies like IPOs can complement your SEO knowledge.

7. Client Responsibilities:

• View client projects as responsibilities, not tensions.
• Deliver work with professionalism and accountability.

By implementing these best practices, you can refine your SEO strategies and maintain a competitive edge in the industry.