Google Ranking Factors

No one pretends to know and all, how Google rank a website or page. But with the experience of grading multiple domains / sites for several keywords on the first page or the top position, we can list the critical factors that must be considered for a ranking in search engines higher. I shared so many grading factors in three categories: Must Have, should have and nice to have a grading factor.

These are factors in my experience Google Ranking

Must Have Ranking factors:

1. Keyword should be in the title of the page

2. Keyword should be in the headings (H1, H2, H3) on the page.

3. Keyword must have Meta tags (keywords and description)

4. Variation of a keyword must be present on the same page (of words)

5. Keyword density (keyword frequency) is about 2% of the total number of words.

6. The content must be related to keywords and high quality.

7. Links Back from areas with higher PR anchor text that keyword.

8. PageRank of the home page is 3 +. And a link to your pages you should find on the home page.

9. If someone is a google search, he / she should be happy with the content. This means that he / she does not seem the same term again on google, at least for the next hour.

10. Content may not be duplicated or found both on another website.

Should have a grading factor

1. Keyword must be a Web site's URL

2. Keyword must be the domain name

3. Keyword should be in the first paragraph.

4. If the images used in this page, ALT tag containing that keyword.

5. At least 10 links to sites with good PR that keyword as anchor text.

6. Age field should be greater than 1 year

7. Place and the server must be in the region where the majority of your target users live. If you are targeting U.S. visitors, make sure that your domain must be hosted in the U.S. server.

8. The key word is closely related to the primary purpose of your domain.

9. Domain TLD should be. Com /. Net /. Org.

Nice to have a grading factor

1. Use the keyword page for all formats (bold, italics, underline, color, etc.)

2. Other pages on your site with this page are based on relevance. Similarly, by placing links on this page (with keywords as anchor text) to other pages linked to the same place.

3. Update your site regularly

4. Back links from sites like DMOZ and Yahoo Directory

5. Reduce outbound links as much as you can.

This is by no means an exhaustive list. Please suggest several factors if you can